Back

Frida Mom on the Oscars Rejecting Its Ad: “And We Wonder Why New Moms Feel Unprepared”

https://www.popsugar.com/favicon.ico?v=2.jpg
popsugar Alessia Santoro
2020-02-06 19:01:06

Coinciding with its launch of a postpartum care line containing individual postbirth products and kits, Frida Mom debuted an ad featuring a brand-new mom struggling to use the bathroom in the middle of the night. It's not an ad full of beautiful slow-motion smiles between mom and baby, and her little one isn't swaddled and sleeping blissfully — no, her baby is wailing, as babies do, and she's ...

Read More