Frida Mom on the Oscars Rejecting Its Ad: “And We Wonder Why New Moms Feel Unprepared”
popsugar Alessia Santoro
2020-02-06 19:01:06

Coinciding with its launch of a postpartum care line containing individual postbirth products and kits, Frida Mom debuted an ad featuring a brand-new mom struggling to use the bathroom in the middle of the night. It's not an ad full of beautiful slow-motion smiles between mom and baby, and her little one isn't swaddled and sleeping blissfully — no, her baby is wailing, as babies do, and she's ...

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